Product roadmap for a classic service-based marketplace business.
By Fiona Macdougall, ex-marketplace founder and UX designer for early-stage marketplaces
What a product roadmap?
A product roadmap is a birds-eye view of the features and tasks you want to work on immediately and what you plan to work on in the future. I like to group them into the following categories:
- What we’re working on now
- What we plan to work on in the next 3-6 months
- What we plan to work on in the next 6-12 months
- Future ideas (a parking lot for aspirational features)
Why do I need it?
A lot of founders I work with have visions of launching a product that is bursting with very fancy (and complex) features. What they don’t realise is that their vision could take years to build.
You don’t want to spend years locked away, building a product in a vacuum, only to find that the market has changed and your product is no longer of interest to your target audience. Instead, you want to launch fast, get feedback from your users and adjust your priorities accordingly.
The very first version of your marketplace (the one you go live with), should be lean, simple and inexpensive to build. Ask yourself, what are the absolute minimum features you can go live with? This will become your MVP (minimum viable product).
I've done a lot of the hard work for you by creating a simple product roadmap that will help you to focus on which features you should build and when, in order of priority, over the first 12+ months of building your marketplace.
How should I use it?
All you need to do is sign up duplicate this template and tailor it to your own business.
Who is this for?
+ You're a marketplace founder, entrepreneur or side-hustlers
+ You have an awesome marketplace idea
+ You're in the early stages of designing or building a marketplace
+ You're using a no-code or low-code tool such as Sharetribe, Bubble or Webflow
Who am I?
I'm a UX designer with over 8 years of experience. For the last two years, I have specialised in designing marketplaces. I founded my own marketplace and I've helped six founders design theirs.
Learn more about me and my services at www.fimacd.com