Profile PictureFiona MacDougall

15 Email Templates for Marketplace Businesses

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Transactional Email Templates for a classic service-based marketplace business.

What are transactional emails?

Transaction emails are notifications that you should send your users at various stages of the transaction process. For example, you might want to send a supplier a notification each time they receive a new booking. You might also want to send a customer a notification after the event to ask them to review the supplier.

Why do I need this?

When designing your transaction notifications, you’ll need to decide what event triggers each notification and the content of each notification.

I've done a lot of the hard work for you by including the classic email templates and triggers that you might find in a service-based marketplace like Airbnb.

This document will also help you to communicate the notification system with your developers.

How should I use it?

All you need to do is sign up duplicate this template and tailor it to your own business.

Who is this for?

+ You're a marketplace founder, entrepreneur or side-hustlers

+ You have an awesome marketplace idea

+ You're in the early stages of designing or building a marketplace

+ You're using a no-code or low-code tool such as Sharetribe, Bubble or Webflow

Who am I?

I'm a UX designer with over 8 years of experience. For the last two years, I have specialised in designing marketplaces. I founded my own marketplace and I've helped six founders design theirs.

Learn more about me and my services at

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15 Email Templates for Marketplace Businesses

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