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15 Email Templates for Marketplace Businesses

Transactional Email Templates for a classic service-based marketplace business.

By Fiona Macdougall, ex-marketplace founder and UX designer for early-stage marketplaces


What are transactional emails?

Transaction emails are notifications that you should send your users at various stages of the transaction process. For example, you might want to send a supplier a notification each time they receive a new booking. You might also want to send a customer a notification after the event to ask them to review the supplier.


Why do I need this?

When designing your transaction notifications, you’ll need to decide what event triggers each notification and the content of each notification.

I've done a lot of the hard work for you by including the classic email templates and triggers that you might find in a service-based marketplace like Airbnb.

This document will also help you to communicate the notification system with your developers.


How should I use it?

All you need to do is sign up duplicate this template and tailor it to your own business.


Who is this for?

+ You're a marketplace founder, entrepreneur or side-hustlers

+ You have an awesome marketplace idea

+ You're in the early stages of designing or building a marketplace

+ You're using a no-code or low-code tool such as Sharetribe, Bubble or Webflow


Who am I?

I'm a UX designer with over 8 years of experience. For the last two years, I have specialised in designing marketplaces. I founded my own marketplace and I've helped six founders design theirs.

Learn more about me and my services at www.fimacd.com

  • You'll get a private link to my Notion template

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15 Email Templates for Marketplace Businesses

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